Marketing Week Live, one of the biggest events in the UK marketing world, takes place next Wednesday and Thursday and we’re really excited to be part of it.
If you haven’t already, you can register for free here.
Here’s what we’ll be up to:
Cats vs. Dogs: the experiment
Stand E372, Understand zone
Who’s better, cats or dogs? This question can start more intense debates than even those between rival football fans. And while everyone knows if they’re a cat person or a dog person in real life, things may be a little bit different when it comes to digital media. So when it comes to internet pets, who do people love more?
Since everything we do here at FACE is about understanding people, we thought we’d do a little experiment.* For this, we teamed up with our friends at Sensum who specialise in mobile solutions for capturing, visualising and reporting engagement. Using Sensum’s proven biometric technology (yes, we are taking this seriously) we will measure people’s emotional reactions to one cat and one dog YouTube video and solve this debate once and for all.
So if you’re at Marketing Week Live next week come by our booth (E372 in the Understand zone) and be part of the ultimate internet cats vs internet dogs experiment. You will not only get to see who wins YOUR heart but also who is the overall winner.
And while you’re there, we’d also love to chat about your marketing challenges and see if we can’t share a few ideas about how we can help out. But if you just want talk lolcat videos, we’re up for that too. We are, after all, keen afficionados of viral video.
*Warning: The experiment may involve butterflies in your stomach. Chills down your spine. Hysterical laughter. And even tears.
How Stuff Spreads presentation
June 25, 1pm, Insights Forum, Understand zone
Jess Owens, our Social Media Research Manager and one of the most experienced members of the Social Insights team will join the main stage to present breakthrough insights from our How Stuff Spreads research which looks at how content goes viral on Twitter.
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Jess will share what we learned about virality using content tracking technology to look at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
AURA one-to-ones
June 25, afternoon
Our Head of Research, Matt Arnold is very much looking forward to meeting the AURA members in the 1 to 1 sessions organised on Day 1 of Marketing Week Live.
As you can see, we’ve got lots of very exciting things going on. We can’t wait till next week and hope to see you there.
If you’d like to arrange a meeting with us during Marketing Week Live, please contact us at info@facegroup.com.
